With the increasing stress levels caused by the uncertainty and instability of the past few decades, people are now paying more attention to their health and well-being, especially while on vacations. As a result, the health and wellness tourism market is growing at a rapid pace. According to the Global Wellness Institute, wellness tourism expenditures are expected to reach EUR1.3 trillion by 2025.

However, in order to keep up with this growing trend, all factions that make up the tourism industry, especially hotels, need to accommodate the wellness needs of their customers. Industry insiders warn that without a comprehensive incorporation of health, well-being, and activity to improve customer experience, hotel brands may risk falling behind and suffering a significant loss.

Hotels need to be mindful of seemingly insignificant things that can lead to remarkable benefits. For instance, while the benefits of a vacation usually wear off after a few days of returning to work, incorporating a weeklong self-experience with mind-enhancing programs can extend the benefits for up to six weeks after the vacation. Such a minor upgrade can translate into higher customer loyalty and operational profitability.

Some industry leaders have already recognized the potential of this trend, and that's how mental and spiritual tourism started becoming woven into wellness vacations and gaining momentum.

If you are looking to join modern trends and improve the spa and wellness experience with a mind enhancement program, we offer the unique Workshop 'Know thyself' and various 'Bespoke Vipassana meditational courses' designed specifically for hotels.